Disrupting the Status Quo of Senior Living


A Mindshift

ISBN 978-1-938870-82-8
approx. 184 pages
6 x 9 paper
© May 2019

Product Description

Call it the Silver Tsunami or the graying of America, our population is aging. With 10,000 baby boomers turning 65 each day, the need for senior living is growing at a drastic rate. Faced with evolving consumer expectations and a cohort large enough to demand change, the aging services field has been hard at work preparing for this new customer by building new communities, rolling out hospitality programs, and adding amenities such as bistros, beer taps, pools, and fitness centers. Despite these changes, the vast majority of boomers plan to avoid senior living settings and instead stay put in their homes.

Unfortunately, the cosmetic changes of new building and amenities don’t address the fears of aging, loss of independence, or the core culture of senior living, where paternalism and ageism still exist. In fact, these new approaches may exacerbate our challenges. The hospitality model doesn’t teach us how to create community and customer service can actually undermine purpose and independence. To truly transform senior living, we must dig deeper and change the fundamental basics of the way we think about aging and the role of aging services in our society.

Melding aging research, ideas from some of the most influential thinkers in the aging services field, and the author’s own experiences transforming senior living cultures, this book challenges readers to examine their own biases, question long-held practices, and work toward creating vibrant cultures of possibility and growth.

Format: E-book
e-ISBN 978-1-938870-84-2

E-book coming soon!


  1. Stranded: A New Perspective on Senior Living
  2. How May I Harm You? The Pitfalls of the Hospitality Model
  3. Who Wants to Get Old?
  4. A Cruel Irony: Ageism, Ableism, and Segregation in Senior Living
  5. Becoming Community Builders
  6. Old Dogs and New Tricks: Creating a Culture of Possibilities and Growth
  7. Give the Power (and Purpose) to the People
  8. It’s My Life: Paternalism and Surplus Safety
  9. Making it Happen: Lessons in Change Leadership
  10. Start at the Top
  11. Culture Change from the Ground Up

Now What?

Coming soon!

Jill Vitale-Aussem, LNHA, MMH, is a veteran of the senior living field with over two decades of experience leading senior living communities in the for-profit and not-for profit sectors. Since 2018, she has served as President and CEO of The Eden Alternative, a global non-profit dedicated to creating quality of life for elders and their care partners, wherever they may live.

Jill earned her Master of Management in Hospitality degree from Cornell University School of Hotel Administration and holds a Bachelor of Science in Business Administration degree from Alfred University. She is a licensed nursing home administrator, a certified assisted living administrator, a LeadingAge Academy Fellow, an Eden Alternative Guide, and a Certified Eden Alternative Educator.

Jill is passionate about creating community cultures of innovation, possibilities, inclusivity, growth, and empowerment, and writes and speaks nationally on topics of culture, leadership, and ageism.

1 review for Disrupting the Status Quo of Senior Living

  1. Administrator

    “This book does an amazing job of setting the groundwork for disruption in our field. Tying aging services research and current culture change efforts to real life stories from Jill and other professionals gives the reader a clear understanding of where we are and where we must progress.

    Highlighting the limitations of the current hospitality model for senior living gives all of us in the field new perspectives on the mindshift that must occur to be successful with future consumers. New and seasoned professionals in aging services are sure to gain insights and perspectives on how together we can create fresh possibilities for the field and eliminate ageism for the next generation.”

    —Terry Rogers
    President and CEO
    Christian Living Communities / Cappella Living Solutions
    Denver, Colorado

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