May Bjerre Eiby

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May Bjerre Eiby is a certified nurse with a master’s degree in nursing from the University of Aarhus. She worked primarily at nursing homes and hospitals with elderly patients. In 2016, she established Dagmarsminde, a small nursing home north of Copenhagen for people with dementia. Treatment at Dagmarsminde is entirely based on caring, personal contact, and active engagement with both the residents and their relatives. Following this approach, Eiby and her staff have successfully eliminated the use of anti-psychotic medicines and sedatives.

Eiby has given lectures around the world on the current state of dementia care and her treatment. For her rejection of the status quo in Denmark for elder care, she recently won the prestigious Fonsmark prize, awarded to a Danish citizen who helps raise public awareness. Dagmarsminde is the subject of the 2021 documentary by Louise Detlefsen, It Is Not Over Yet.